Italy Yachts: Sail Your Dreams

On the occasion of the 50th anniversary of the Journal of Sailing, the great excellences of the sailing world tell their stories and reveal their projects. In this column, discover all the companies and people who have made important contributions to the multifaceted world of sailing, which enables us all to go to sea in all forms and contexts.

In this installment, we take you on a tour of the history and news of Italia Yachts, a shipyard born in the midst of the international financial crisis, which has been able to stand out and establish itself worldwide.

Italia Yachts, with style from the Adriatic to seas around the world

The Italian shipyard was founded in the midst of an international financial storm in 2010. Born as a gamble, it has become a winning reality.

Italia Yachts could be described as the shipyard you don’t expect; in fact, its birth was in 2010, at the height of the global financial storm, in a phase that was anything but easy for companies. Years, in short, when launching a new company was a bet without certainties, but it was the style and novelty proposed by Italia Yachts that broke through the market. Because what could have been just a comet became first a reality, then a shipyard of internationally recognized prestige that today, in addition to the sailing line dedicated to sport cruisers and racing boats, is also developing the range of motor boats, with the Veloce line where in some ways there are some elements that also refer to the sailing range. One thing has remained constant over these 15 years of history, the consistency of the philosophy of the boats produced by Italia: first of all they must sail well. And by that we mean not only racing, which has clearly become an important aspect of the yard, but also the sail quality of the more cruising-oriented models. In a market that demands more and more XXL boats without compromising on space, holding firm on this aspect is not a trivial choice. And after all, boats like the 12.98, or the 14.98, designed by Studio Cossutti, clearly more cruising-oriented than the rest of the range, have not failed to live up to expectations, even for those who when cruising do not like engine noise but hoist their sails at the slightest puff of air.

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Balance between style and performance

What Italia Yachts is today, we were told by its CEO, Daniele De Tullio, a top professional sailor with a business in the world of regattas that continues to go on successfully, and today also a manager, who revealed to us the present and future of the brand that is now in its fifteenth year on the market. Fifteen years in which the shipyard has churned out some models that have now become iconic, such as the 998 and the11.98, multiple winners on all regatta courses. Beware though, as De Tullio will tell us, fast and winning yes, but Italia Yachts are not just that, as today’s models already tell and as those coming in the next few years will tell even more. “Italia Yachts, with over 300 boats plying the seas of five continents,” De Tullio begins, “is today a well-established reality in the international sailing scene and on the launching pad on the motor scene, where we have launched our line, which is enjoying good success. In its reference segment, Italia Yachts stands out not only for its sporting achievements, which are now a constant in our history and will continue to be so, but above all for its balance between style and performance: a clear, recognizable identity that has been able to transform itself into something iconic. Our mission has never been to chase trends, but to create style, to have a precise and recognizable identity in short. Because anItalia Yachts must not look like any other boat, this is crucial for us.” . As Enzo Ferrari was fond of repeating, “It’s not necessarily the most beautiful, probably the fastest, but certainly different from all the others,” Daniele recounts with a hint of pride when talking about the shipyard’s vision. “Among sailing models,” De Tullio reflects with us, “the 11.98 perfectly embodies our philosophy. It is the ideal synthesis of identity and product: elegant, performing, complete. We would like her to be appreciated not only as a thoroughbred of racing, where she has now won practically everything in Italy and the world, but also for the harmony with which she interprets the very essence of Italia Yachts. A boat that is now a few years old, but that continues to remain as one of our flags, to which we are therefore very attached.” De Tullio explains.

The boat was born together with its owner

Another point that the CEO of Italia Yachts particularly cares about is the relationship with the customer: “Buying anItalia Yachts is not a quick or standardized path; rather, it is a process of mutual acquaintance between us and the client. It cannot be otherwise: those who choose us do not do so by chance. The approach always starts with a question: what will be the experience that the client will want to live on board? Regatta, cruise, sail or motor: each choice influences the construction of the boat, which is born together with its owner, and this is one of our strengths. The goal is simple: not to deliver just any boat, but “his” Italia Yachts, the one that the owner has dreamed of, seen born and then go in the water according to his ideas.” . “From launching onward, the relationship between the house and the owner is never interrupted, it doesn’t have to, this is a fundamental choice,” Daniele continued, “indeed, we can say with a smile that we rarely don’t know where any of our boats are…. although today they are scattered everywhere from the Caribbean to the Pacific so tracking them is not easy. Each boat owner however has direct contact with our after sales office, which is run by a dedicated engineer who coordinates reports and requests through a ticket system. We intervene directly or with the support of the Racing Team and the Power Team for more complex cases . In short: our relationship with the customer never ends, it evolves along with their experience at sea. We strive to reduce the distance between the shipyard and the customer, who must always feel safe in any situation, because building a boat is not just about producing an object, but bringing an experience to life.” .

Going to sea is a serious matter

“Added to this is a choice we consider indispensable: never sacrifice material quality or construction time to increase margins. Because going to sea is serious business, and reducing the value of a boat means compromising its safety, performance and longevity, even at the cost of having somewhat longer production times, but the final product must be of absolute quality.” he explains. And speaking of the Italia Yachts of the present, the one that De Tullio thinks perfectly embodies the shipyard’s philosophy is perhaps one more than the others, as he recounted, theItalia Yachts 11.98, but it is from the 998 that the shipyard’s history has had a turn. A boat born on the idea of an owner, who asked for an easily manageable 10-meter racing yacht. Initially the shipyard was not convinced, but then they took on the challenge and the boat was a huge success. And, also in honor of this history, for that reason it is a model that will be renewed in the future, as De Tullio reveals again: “the upcoming 9.98 NextGen will pioneer a new design philosophy, developed with eco-sustainable NextGen technology. Two more sailing models are planned by 2028: they will retain the common DNA, but with a more pronounced distinction between racing and cruising, our two souls. However, our performance-cruise philosophy will always remain the beating heart of our production. For us, performance does not only mean speed, which is always there anyway: it also means quality, comfort and safe sailing. Three values that cannot and should not be questioned.” .

Humility, loyalty and curiosity

And in conclusion, the CEO of Italia Yachts has a reflection on what has been the path and philosophy of the shipyard in this decade: “in the last seven to eight years, Italia Yachts has gone from being a local business in the upper Adriatic to an internationally recognized and appreciated shipyard. This is an achievement that does not come about by chance, but by a simple mantra: companies are made by people, and products reflect those who create them. This is why we always look for resources with three indispensable qualities: humility, loyalty and curiosity. Only in this way is anItalia Yachtsborn.” . Clear ideas and ambitions in short, which can be clearly seen in the words of the CEO of Italia Yachts. After 15 years of history in great ascent, now the shipyard goes through the stage of maturity, the one in which it is important to confirm itself while maintaining the same quality and level of expectations. Another challenge in short, but after all for a shipyard born as a bet during the financial storm of 2010, challenges are a natural dimension, between the buoys as in the boat market.

Italy Yachts

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